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This project was completed on Jul 2, 2021
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Matched with Dennis G.
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See the Impact story
Marketing Strategy Consultation
Marians Dream: Philanthropy For Animal Advocates Inc
Marians Dream: Philanthropy For Animal Advocates Inc
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Marketing Strategy Consultation
Project details
What we need
- 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
- A written summary of marketing goals, target audiences and channels to prioritize
- A starter plan of recommendations & actionable next steps to begin executing your strategy
- Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details
We will be starting from the beginning in our efforts to reach the general public with our message to spay or neuter cats prior to five months of age in order to prevent unwanted litters, prevent mammary gland cancer, greatly reduce spraying and marking in male cats. We have already been reaching out to veterinarians and now wish to make this important information common knowledge. We hope to raise awareness through magazines, newspapers, the social media and anything else that would work.
What we have in place
- We currently have a web site, facebook page, print materials and a vet adviser, which should make it easy for you to get started. We also have many articles already written, brochures, and the ability to provide any other information you need.
How this will help
This project will save us $41,948 , allowing us to pay for the marketing we will need to pay for, and raise public awareness, preventing a great deal of suffering
It is most common for veterinarians to spay/neuter cats at or after six months of age by which time the male hormones have kicked in so they spray and mark; the female hormones often lead to mammary gland cancer and also unwanted litters of kittens. Our goal is to move the norm back by four weeks to five months, avoiding these problems. Concept approved by AVMA, AAHA, AAFP and other national vet groups, but public is not aware.
Project plan
Posted by
Esther M.
President
Our mission
To end the overpopulation of cats and dogs nationwide through prevention of unwanted litters.
Testimonials
Dennis was just absolutely amazing. He did so much research for our campaign! Drawing on his own extensive background, he dug in and found a great and useful array of information. His work was grounded in his care about animals, and we totally appreciate this. We were very lucky to find Dennis, and thank him, and also Catchafire (for finding each other.) Thank you Dennis. We can move on with our Fix Felines by Five campaign so much better prepared thanks to you.
It was an absolute pleasure working with these folks. They took, and gave direction as both true professionals ... and sincerely nice people. I would personally enjoy meeting Esther some day if I travel to Maine to see some of my relatives ... and would certainly invite her to Texas!
