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Google Analytics Set Up & Training

Help First Things First, Inc. track activity on their website to get a clear sense of how visitors access and learn about their products and services.
First Things First, Inc.
Chattanooga, TN, USA
First Things First, Inc.
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First Things First, Inc.
Chattanooga, TN, USA

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Cause
Human services
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Data analysis Digital marketing Information technology

Posted April 13th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

We need assistance in setting goals, events and tracking the user experience through our site to ensure conversions.

What we have in place
  • We currently have Universal Analytics and Property 4 setup, which should make it easy for you to get started. We also have some knowledge of Google Analytics, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to create more relationship content.

We're dedicated to strengthening families and providing relationship skills to those who need them, but we want to make sure our information is relevant, empathetic and truly capable of helping people reach their relationship goals. Having a more robust reporting system and funnel setup in Google Analytics will help us communicate our tools more affectively.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

First Things First, Inc.
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Causes
Human services Education Youth development
Posted by
Lauren H
Lauren H.

Interim CEO

Our mission

First Things First is a non-profit organization that provides resources that guide people in their relationships so they can live better lives.
Our vision is for healthy relationship skills to be passed down by every family from generation to generation.

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