We have a logo. What we need is a brand book with specific colors, fonts, and graphic design elements using the existing design of our current logo. Ultimately, we need to create a 'look & feel' around our current logo that we can use to drive our branding across channels.
A comprehensive brand book will help our organization align our marketing and integrate our touch points with our various stakeholders. This will help convey BSP's visual identity as one that is professional, experienced, and impactful in the community.
Building Skills Partnership (BSP) is a non-profit organization and a unique collaboration between responsible businesses and the Service Employees International Union to build a strong future for low-wage service workers and their families by advancing skills, opportunities and self-sufficiency.