Logo Design & Visual Brand Identity

Help Building Skills Partnership elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Building Skills Partnership
Los Angeles, CA, USA
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Building Skills Partnership
Los Angeles, CA, USA


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Posted April 13th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We have a logo. What we need is a brand book with specific colors, fonts, and graphic design elements using the existing design of our current logo. Ultimately, we need to create a 'look & feel' around our current logo that we can use to drive our branding across channels.

What We Have In Place
  • We currently have website branding as a starting point, which should make it easy for you to get started. We also have our current logo and a dedicated communication person, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to focus our efforts on our COVID Vaccine Education campaign and other marketing efforts that help bridge the information gap for CA's immigrant service workers.

A comprehensive brand book will help our organization align our marketing and integrate our touch points with our various stakeholders. This will help convey BSP's visual identity as one that is professional, experienced, and impactful in the community.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Building Skills Partnership
Posted by
Julissa S.

Lead Communications Specialist

Our Mission

Building Skills Partnership (BSP) is a non-profit organization and a unique collaboration between responsible businesses and the Service Employees International Union to build a strong future for low-wage service workers and their families by advancing skills, opportunities and self-sufficiency.

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