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Membership Strategy

Help Black Sustainability, Inc. develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Black Sustainability, Inc.
Atlanta, GA, USA
Black Sustainability, Inc.
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Black Sustainability, Inc.
Atlanta, GA, USA

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Cause
Community & economic development
Skills
Business development Entrepreneurship Strategy consulting

Posted April 16th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We need a clear path to revive members and attract new members as well as convert some (on a tiered basis) to paid members as a fundraising strategy.

What we have in place
  • We currently have a membership database, which should make it easy for you to get started. We also have a membership team, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to invest in our impact fund and supporting projects for our members

We dont have a solid strategy - we have verbal goals that tend to change and we need a clear strategy for our 2,000 members to help cover expenses.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Black Sustainability, Inc.
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Causes
Community & economic development Diversity & inclusion Environment
Posted by
Raina T
Raina T.

Executive Director

Our mission

MISSION

To mobilize sustainability practitioners of Afrikan descent to (re)build sustainable communities & economies that restore balance to our planet.

What we do

We host the largest global network of Black/African sustainability practitioners (Black Sustainability Network) with over 2,300 members and have hosted the annual Black Sustainability Summit since 2016.

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