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Logo Design & Visual Brand Identity

Help Ladies Empowerment & Action Program elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Ladies Empowerment & Action Program
Miami, FL, USA
Ladies Empowerment & Action Program
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Ladies Empowerment & Action Program
Miami, FL, USA

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Cause
Justice & legal services
Skills
Graphic design

Posted April 13th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We don't have a specific software we would like to use. We are looking for someone creative to help us refresh our logo (and provide a few versions) in a way that it is easily used in different formats

What we have in place
  • We currently have a logo that we like just want to refresh, which should make it easy for you to get started. We also have existing websites to refer to, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to Use this money to continue to provide in-prison education, housing & employment to formerly incarcerated women to help them put prison in the past

LEAP empowers incarcerated women to transcend their past and successfully re-enter society by providing transformational education, entrepreneurial training, and mentorship. We want to educate the general public to give a voice and advocate for the power of rehabilitation over retribution. By creating a more impactful logo we hope advocate to change the hearts, minds, and attitudes of the community toward ex-offenders so that they recognize everyone wins when ex-offenders find a way to thrive.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Ladies Empowerment & Action Program
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Causes
Justice & legal services Community & economic development Gender equity & justice
Posted by
Zoe P
Zoe P.

Director of Comm & Marketing

Our mission

LEAP empowers incarcerated women to transcend their past and successfully re-enter society by providing transformational education, entrepreneurial training, and mentorship. We serve as a model, voice, and advocate for the power of rehabilitation over retribution.

Testimonials

Read the Impact Story
We loved working with Ines!! She is the best and did an amazing job!
Zoe P.
Zoe P.

Director of Comm & Marketing

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Inês)
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