Branded Digital Assets

Help Court Appointed Special Advocates of NYC enhance their digital marketing materials with compelling graphics designed to increase community engagement.
Court Appointed Special Advocates of NYC
New York, NY, USA
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Court Appointed Special Advocates of NYC
New York, NY, USA

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Posted April 13th

Project details

What we need
  • Up to 3 customized and professionally designed graphic(s)
Additional details

We are looking for a graphic designer to help our organization design digital assets for a fundraising event in June. The three assets are: branded save-the-date (digital for Constant Contact); event-branded invitation (digital for Constant Contact and PDF for emailing); event-branded sponsorship packet (PDF for emailing).

What we have in place
  • We currently have logos, brand guidelines, copy, and a preferred desgin, which should make it easy for you to get started. We also have a dedicated staff member to work with designer, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to reduce our fundraising and marketing costs, and redirect those funds to serving children and youth in foster care.

When the coronavirus pandemic reached NYC in March 2020, our organization had to cancel our two largest fundraising events. These events bring in nearly 40% of our organizational funding, which in turn covers staff salaries and program costs not covered by other sources. Our organization was and still is in jeopordy of reducing our programming at a time when the children and youth in foster care and their families that we serve need us the most. They have been destabalized by the pandemic.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares with Professional the intended platform(s) where graphics will be posted, ideas for copy, and images to include in the graphics (if any)
  • Volunteer Manager and Professional discuss the objective of the graphic, key audiences, and visual branding guidelines
  • Volunteer Manager shares examples of graphics or memes they like with the Professional
1
Milestone 1: Preliminary Design
  • Professional drafts three graphics using different themes to share with the Volunteer Manager
  • Volunteer Manager chooses one draft as a primary theme and provides feedback
2
Milestone 2: Graphic Creation
  • Professional provides Volunteer Manager with first draft of graphic
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Final Graphic Delivered
  • Professional delivers final version of the graphics and explains how to upload image(s) to the Organization’s chosen platform(s)
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About the org

Court Appointed Special Advocates of NYC
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Posted by
Takouhi M.

Development & Communications Coordinator

Our mission

CASA-NYC's mission is to ensure that children in foster care have their needs met and rights protected; that they move out of foster care and into permanent, safe and loving homes as quickly as possible; and that young people aging out of foster care have the resources and support they need to live independently.

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