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This project was completed on Jun 29, 2021
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Matched with Robert R.
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See the Impact story
Pricing Strategy
Help Orpheus Chamber Singers create a well-designed pricing structure that accounts for key variables in their target market and product/service offering.
Orpheus Chamber Singers
Dallas, TX, USA
Pricing Strategy
Project details
What we need
- Analysis of Organization’s target audience, competition, costs and products/services
- Recommendations for pricing for existing products/services
- Assessment of whether any products/services should be discontinued or offered at differential price points based on constituents’ needs
Additional details
The Orpheus Chamber Singers need to revisit our ticketing structure as we return to live performances after the pandemic.
What we have in place
- Orpheus has a CRM and ticketing data going back many years.
How this will help
This project will save us $6,868 , allowing us to continue our reputation as the gold standard of choral music in Dallas.
The Orpheus Chamber Singers' Founding Artistic Director is retiring at the end of this season. A new Artistic Director brings new ideas, and we want to revisit all of our old systems to make sure they are the best they can be.
Project plan
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Posted by
Ruth R.
Executive Director
Our mission
The Orpheus Chamber Singers, Inc. assembles the finest professional adult mixed choir from singers across North Texas to enrich others through live performances and recordings of the choral canon from the Renaissance through today and to serve our community through charitable outreach and educational activities.
Testimonials
I had a great experience working with Robert on a Pricing Strategy project. Our organization (a professional choir) needed to assess our concert ticket prices as we prepare to return to live concerts post-pandemic. Robert took time to truly understand our industry, our financial goals, and our concerns about providing our audiences with the best possible experience. I learned a ton about new ways to think about the value of our tickets, and he even left me with valuable spreadsheets to organize our data for years to come. Five stars!
Ruth was passionate about leading her organization and implementing a new pricing structure post-Covid. She was great to work with, keenly curious to learn all she could about pricing, and strategically minded in evaluating the various options we worked on. Most importantly, Ruth is a mission-driven non-profit leader who gives meaning to those words ... focused on Orpheus' musicians, their impact, and serving the cause of making great music available to as many people as possible. We enjoyed discussing anything from pricing segmentations to impact models with sensitivity tables ... I look forward to remaining a friend of the organization and helping Ruth, her board, and her team continue to serve their community!
