Social Media Content Calendar

Help Abide Women's Health Services get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Abide Women's Health Services
Dallas, TX, USA
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Abide Women's Health Services
Dallas, TX, USA


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Posted April 12th

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We are gearing up to launch our capital campaign for our birth center. We are in need of supporting launching and posting on our new Instagram page for our birth center. The primary goal of the new page will be to raise funding for the birth center and to share the necessity of a birth center led by BIPOC in the southern sector of Dallas.

What We Have In Place
  • We currently have a thriving primary social media account to gain insight., which should make it easy for you to get started. We also have content that can be used from out CC pitch deck., and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to The dollars saved translate into to hours gained for our staff for more in-person support and pressing needs of our community.

This project is vital to the work we do. A 1M campaign will help us to move to the next stage of development for our organization. This will also free up time from ou very small staff so that we can tackle more projects.

Project Plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Abide Women's Health Services
Our Mission

Abide exists to improve birth outcomes in communities with the lowest quality of care by offering healthcare and complimentary services that are easily accessible, holistic, evidence-based and free from judgment.

What We Do

We provide prenatal and postnatal care for families in South Dallas and the surrounding areas. Additionally, we offer childbirth education, lactation support, postpartum doulas services and material resources for families in need. We in the process of becoming an Accredited Easy Access Clinic with the JJWay a Commonsense Childbirth Initiative.

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