Marketing Strategy Consultation

Help Infinity Visual & Performing Arts brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Infinity Visual & Performing Arts
Jamestown, NY, USA
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Infinity Visual & Performing Arts
Jamestown, NY, USA

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Posted April 12th

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Marketing Strategy Consultation

Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional Details

Infinity currently utilizes email, social media, and website marketing platforms, and would specifically like to increase social media presence and audience building in meaningful and engaging ways. We are looking for someone with strong experience in social media marketing and current social media trends to help develop this strategy so we can meet potential students and their parents where they are already spending time online.

What We Have In Place
  • We currently have email, social media, and website marketing platforms, which should make it easy for you to get started. We also have an on-staff Marketing Coordinator to help with the project, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to continue to invest directly into programming for the students we serve.

Infinity is always interested in new and meaningful ways to engage current and potential program members, as well as donors. We understand that in the current atmosphere of social media and marketing, a solid plan is needed to help us stand out from the crowd, and we are willing to put in the effort to making that happen. We believe strongly in the mission of our organization and the impact it has on the lives of students, and want to expand marketing strategy to fully utilize that resource.

Project Plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Infinity Visual & Performing Arts
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Posted by
Stephanie R.

Grants and Marketing Coordinator

Our Mission

Infinity Visual and Performing Arts, Inc. creates and sustains an environment in which young people, based solely on their desire to participate, can grow, learn and lead through active participation in the visual and performing arts.

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