Google Ads Set Up

Help Cafe Momentum make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Cafe Momentum
Dallas, TX, USA
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Cafe Momentum
Dallas, TX, USA

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Posted April 9th

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Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional Details

We've received a Google Ad Grant, now we need your help!

What We Have In Place
  • We currently have a google ad grant, which should make it easy for you to get started. We also have community engagement manager w/ google ad experience, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to invest in programming to support justice-involved youth.

Our vision and mission is to expand a new model for juvenile justice - Cafe Momentum - across the country.
We believe that national awareness and conversation are crucial to accomplishing our goals and a google ad strategy can help us achieve that.

Project Plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

Cafe Momentum
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Our Mission

Café Momentum, a Dallas-based restaurant and culinary training facility, transforms young lives by equipping our community’s most at-risk youth with life skills, education and employment opportunities to help them achieve their full potential.

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