Marketing Channel Plan

Help Mission Oak Cliff by determining how to reach the Organization's target audience(s) through the best marketing channel(s) for their needs.
Mission Oak Cliff
Dallas, TX, USA
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Mission Oak Cliff
Dallas, TX, USA

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Posted April 9th

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Project details

What we need
  • Summary of best channel(s) for Organization's needs and recommendations for implementation and prioritization
  • A detailed plan for one channel that summarizes best practices, ideas for possible content, and tips on how to measure success
  • Note: This project does not include content creation or account set up
Additional details

Facebook

What we have in place
  • We currently have Social Media accounts with donation tools and analytic tools, which should make it easy for you to get started. We also have a Communications and Social Media Plan, and the ability to provide any other information you need.
How this will help
This project will save us $1,500 , allowing us to allocate the money toward direct marketing efforts instead of the cost of our staff's time/salary.

Mission Oak Cliff is trying to increase its exposure in its own community of Oak Cliff, Dallas, TX. Creating a clear, actionable plan for our digital marketing platforms will help us reach our audience, show them our work, and get them to buy into our Mission and support us.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines current marketing and social media activities and shares existing marketing materials with Professional, if applicable
  • Volunteer Manager and Professional discuss goals, target audience(s), and existing resources
  • Volunteer Manager and Professional outline timeline for project
1
Milestone 1: Draft Plan
  • Professional drafts plan, including best practices for specific channel(s), content recommendations, and success metrics
  • Volunteer Manager provides feedback on draft
2
Milestone 2: Final Plan
  • Professional incorporates Volunteer Manager’s feedback
  • Professional delivers final draft of plan
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About the org

Mission Oak Cliff
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Our mission

Mission Oak Cliff commits to breaking the cycle of poverty in the Oak Cliff community. As an expression of Christ's love, we improve food security, encourage meaningful relationships, & teach life skills.

Testimonials

Jonathan was very helpful in preparing a marketing plan for Mission Oak Cliff. He was thorough in answering all my questions and made sure he was addressing our needs throughout the project. I highly recommend his help!
Travis A.
Travis A.

Director of Volunteers & Development

Marketing Channel Plan Project

(No testimonial has been submitted by Jonathan)
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