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Search Engine Optimization Audit

Help National Center for Children in Poverty assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
National Center for Children in Poverty
New York, NY, USA
National Center for Children in Poverty
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National Center for Children in Poverty
New York, NY, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing Web development

Posted April 8th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

I would like to increase traffic onto our site. We create many great resources, but I worry that people may not be finding them when they need them.

What we have in place
  • We currently have a website and a Google Analytics account, which should make it easy for you to get started. We also have a staff member who is trained in updating our website, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to hire an intern to support our 50-state policy tracker database. This database shows states how they can better support low-income families

NCCP's mission is to get our research-based policy recommendations into the hands of people who can change policy. To do this, we need to improve our dissemination of our work.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

National Center for Children in Poverty
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Cause
Human services
Posted by
Heather K
Heather K.

Co-Director

Our mission

NCCP conducts research and translates our findings into actionable recommendations that advocates and policymakers use to improve the lives and futures of low-income children and their families. We delve into issues that contribute to child poverty and make sure our ideas reach those in a position to make meaningful change that reduces the number of families experiencing hardship.

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