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Logo Design & Visual Brand Identity

Help NetworkPeninsula elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
NetworkPeninsula
Newport News, VA, USA
NetworkPeninsula
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NetworkPeninsula
Newport News, VA, USA

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Cause
Philanthropy & capacity building
Skills
Graphic design

Posted April 8th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

The Nonprofit Management Institute (NMI) is a joint initiative of NetworkPeninsula and Thomas Nelson Community College. We (NetworkPeninsula) are seeking to create a logo specifically for this program that also matches our current colors, font, branding, etc. We are hoping to have a logo with icon alone for use in some platforms but also one w/the NMI tagline for use in other platforms.

What we have in place
  • website - https://networkpeninsula.org/

    NMI page of our website - https://networkpeninsula.org/nmi/
How this will help
This project will save us $4,817 , allowing us to focus our resources on our programs offered to help build the capacity of our nonprofit members.

The NMI is a valuable program but one that needs to be marketed better in order to increase enrollment and bring value to NetworkPeninsula for offering this program.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

NetworkPeninsula
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Causes
Philanthropy & capacity building Community & economic development
Posted by
Cynthia C
Cynthia C.

Executive Director

Our mission

NetworkPeninsula supports more than 300 nonprofits across the Virginia Peninsula through programs designed to help nonprofits build their capacity to remain sustainable and fulfill their missions effectively. Our mission is to raise awareness of the needs on the Peninsula, encourage involvement from community members & strengthen the nonprofits working to meet these needs.

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