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Logo Design & Visual Brand Identity

Help Metro Community Development Corporation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Metro Community Development Corporation
Buffalo, NY, USA
Metro Community Development Corporation
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Metro Community Development Corporation
Buffalo, NY, USA

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Cause
Community & economic development
Skills
Graphic design

Posted April 8th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

I have no experience in graphic design and execution and can not offer any suggestions at this time.

What we have in place
  • We currently have a few ideas of what we would like in a logo., which should make it easy for you to get started. We also have staff available for thoughts and feedback., and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to get the community and funders familiar with our programs and services.

The organization has been in operation for over 20 years and have been doing business without a logo and as a organization we are not sure if our lack of logo has impeded our ability to attract additional funders and donations to increase the quality and quantity of services that we as an organization provide.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Metro Community Development Corporation
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Cause
Community & economic development
Posted by
Candace M
Candace M.

Executive Director

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