Website Audit

Help Lighthouse Immigrant Advocates assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Lighthouse Immigrant Advocates
Holland, MI, USA
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Lighthouse Immigrant Advocates
Holland, MI, USA

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Posted April 8th

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Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

A volunteer who is fluent in Spanish is preferred but not necessary. Because the majority of our clients speak Spanish, our website is also available in Spanish but I don't know if we do a good job maintaining the Spanish version of the website.

What we have in place
  • We currently have Google Analytics reports, which should make it easy for you to get started. We also have a board member who specializes in web design who can help, and the ability to provide any other information you need.
How this will help
This project will save us $1,345 , allowing us to use these dollars to provide high-quality, low-cost immigration legal services to West Michigan families

Our organization is in the process of creating a Marketing and Communications Plan. This project will inform this process and give us specific insight into what we need to improve on our website.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Lighthouse Immigrant Advocates
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Our mission

Lighthouse Immigrant Advocates (LIA) is a 501(c)3 nonprofit law office and advocacy center seeking to bring social and economic stability to West Michigan families through legal services, education, and advocacy.

What we do

Founded in November 2015, Lighthouse Immigrant Advocates is a 501(c)(3) nonprofit law office and advocacy center seeking to bring social and economic stability to West Michigan communities through legal services, advocacy, and education.

Access to high-quality, affordable legal services is a fundamental need among the large immigrant community in West Michigan, and LIA is the only organization in Ottawa County providing these services. LIA's Legal Services Program offers direct immigration legal services for a nominal fee to those living at or below 200 percent of the Federal Poverty Guidelines (FPG). For those who live above 200 percent of the FPG, our fees are based on a sliding scale according to each family's income level. By charging per process instead of per hour, our team is able to provide high-quality services to families at lower costs than those provided by private immigration attorneys. Legal services provided by LIA include processes that 1) reunite families 2) keep families from being separated 3) help individuals become naturalized citizens and 4) bring humanitarian relief to victims fleeing violence. The program has served nearly 2,500 individuals, averaging 513 per year.

Our organization also believes that community education is fundamental to realizing equity, inclusion, and social justice for immigrants and refugees. LIA staff members regularly visit churches, nonprofit organizations, institutions of higher education, businesses, and schools, providing a variety of workshops on immigration law and policy. LIA also offers valuable experience to young people through internship opportunities for undergraduate students who are interested in pursuing careers in law, social work, and other fields.

Finally, LIA plays a role in addressing long standing anti-immigrant policies at the local, state, and national levels, as well as working to ensure that the rights of immigrants are being upheld and respected by organizations and employers that may be consciously or unconsciously violating those rights.

Testimonials

Daron did an excellent job on the Website Audit Project. Understanding that our organization is working with limited capacity and limited website development expertise, he did a great job of highlighting the key takeaways for us to update/work on. He also did a good job explaining what types of changes were very necessary and what changes would be great but are not as crucial to make right away. This is very helpful because it always our team to prioritize well and focus on a few key things to improve our online presence. Thank you so much, Daron!
Eva A.
Eva A.

Executive Director

Website Audit Project

It is always great to assist organizations as they begin to find innovative ways to grow their website search traffic. It was a pleasure speaking with Julia and learning more about how Lighthouse is providing legal resources for those in need.
Daron R.
Daron R.

Brand Developer and Web Development

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