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Social Media Audit

Help St John Singers d/b/a Sing St John assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
St John Singers d/b/a Sing St John
St John, VI, Virgin Islands (U.S.)
St John Singers d/b/a Sing St John
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St John Singers d/b/a Sing St John
St John, VI, Virgin Islands (U.S.)

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Cause
Arts & culture
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Social media

Posted September 12th

Social Media Audit

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

Currently, we post our content on average 3X a week on Facebook and push it to IG. Data is showing most interractions coming from FB. FB is probably the platform our demographic is most comfortable with.

We need help identifying the types, lenghts, and styles of posts that will garner the most interractions. It is our goal that the interractions lead to donations and registrations for our three main programs.

What we have in place
  • We currently have an online brochure that breaks down our mission and programs, which should make it easy for you to get started. We also have a website with links to register for programs and events, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to hire out musicians to accompany our choir as well as sound engineers for both virtual concerts (currently) and concerts in person when they resume in the future.

It is important for our audience to see the positive work we are doing with using music as our tool for unifying the community. Our donors appreciate our work and it would be beneficial to show our progress along the way as well as properly highlight the accomplishments of our programs.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

St John Singers d/b/a Sing St John
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Causes
Arts & culture Diversity & inclusion Youth development
Posted by
Julie R
Julie R.

Non-Profit Social Media

Our mission

To provide universally accessible singing for all ages on St. John; fostering cultural awareness, a meaningful sense of community, and resilience.

What we do

We bring a very diverse and stratified island community together in times of joy and times of hardship through our events and in-school singing programs. We provide all of the community singing for our island, and seek to create inroads of understanding and connection across socioeconomic, cultural and linguistic division through shared musical experience.

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