Illustration

Help Atlanta Master Chorale (AMC) bring marketing materials to life with a compelling visual or a custom illustration that conveys the defining characteristics of their organization.
Atlanta Master Chorale (AMC)
Atlanta, GA, USA
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Atlanta Master Chorale (AMC)
Atlanta, GA, USA

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Posted April 5th

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Project Details

What We Need
  • A high-resolution digital version of an illustration that can be used across multiple channels (web, print, and/or merchandising)
Additional Details

I am looking for the creation of a clever graphic that I can incorporate into our materials. As a Performing Arts organization I want to incorporate the words the clever play on words, Back to Live and Back to Life as well as using our Logo in some fashion. We have defined colors (basically a deep blue) and generally use Gothic and Didot fonts in our materials. Our regular Logo was not usable on the Catchafire site so the Logo graphic is one piece of it.

What We Have In Place
  • We currently have Logo files, which should make it easy for you to get started. We also have samples of our normal branding, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to continue to survive the impact of the pandemic and the resulting loss of earned revenue, as well as create a piece of marketing that will entice people to return.

As we stand on the threshold of possible returning to stage as many other Arts organizations, a clever, eye-catching graphic would be ideal to reconnect our patrons as well as attract potential patrons upon our return.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager sends Professional existing branding or marketing materials
  • Volunteer Manager provides Professional with relevant background information on the Organization, mission, and core values
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager meet to discuss goals, target audience, and how the illustration will be utilized
  • Volunteer Manager and Professional align expectations for the initial drawings and agree upon a timeline
2
Milestone 2: Preliminary Sketching
  • Professional drafts and presents three concepts for the Organization’s illustration
  • Volunteer Manager chooses a favorite concept and provides up to two rounds of feedback, which the Professional uses to refine the Illustration
3
Milestone 3: Presentation of Deliverables
  • Professional delivers a final version of the Illustration in digital form
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About The Org

Atlanta Master Chorale (AMC)
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Posted by
Jim V.

Executive Director

Our Mission

To inspire and enrich the lives of our community through the performance of inspirational choral music, to sing at the highest level of choral artistry, and to be a standard of excellence among performing arts organizations.

What We Do

Atlanta Master Chorale (AMC) has crafted one of America's finest choral sounds, bringing singers and audiences to the place where music touches spirit. As a result, the choir was honored with Chorus America's Margaret Hillis Award for Choral Excellence in 2013 and the 2014 Prudential Board Leadership Award from BoardSource. Capitalizing on the momentum of these accolades, the choir was awarded a coveted performance spot at the 2017 American Choral Directors Association's National Conference in Minneapolis, performing for nearly 4,000 of the country's most dedicated choral professionals. In 2018, the Chorale was selected to receive a Bloomberg Philanthropies Arts Innovation and Management (AIM) Program Grant for 2018-20 as well as the recipient of a 2018-19 Leadership DeKalb (Business Leaders) Organization Consulting Project.

Begun in 1985 as Gwinnett Festival Singers, the group gained momentum well beyond its initial suburban reach, drawing singers and audiences from throughout metropolitan Atlanta. With the addition of Dr. Eric Nelson as Artistic Director in 2000, the Board formalized this expanding sphere of influence and Dr. Nelson's artistic vision under the name Atlanta Sacred Chorale. Dr. Nelson's exceptional leadership and field-leading conducting skills have propelled the professionally trained but always volunteer group to national recognition as a refined and dedicated community choir. In 2013, the group took another step toward leadership in choral artistry by settling into the designation, challenge, and vision-driven name of Atlanta Master Chorale.


Throughout its nearly four decades of development, Atlanta Master Chorale has consistently celebrated material drawn from a broad spectrum of choral music. Atlanta Master Chorale audiences enjoy nearly 100 different pieces over five concerts each season, featuring music from nearly every period and genre, including historic and newly commissioned a cappella songs as well as major and minor accompanied works. The ensemble's choral series, published by MorningStar/E.C. Schirmer, captures new repertoire premiered by Atlanta Master Chorale, helping to add vibrant new music to the choral field. With a dedicated board, staff, and roster of volunteer choristers, Atlanta Master Chorale will continue its mission to "lift the spirit through choral artistry" for many years to come.

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