Market Analysis

Help ilooklikeLOVE, Inc. gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
ilooklikeLOVE, Inc.
Dallas, TX, USA
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ilooklikeLOVE, Inc.
Dallas, TX, USA

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Posted April 5th

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

We are needing this information for our 2 signature programs - mobile diaper pantry and capacity-building program for expecting mothers. In need
of comprehensive analysis/profile of our primary demographic (minority, low-income mothers with children ages 0-3) from 2 perspectives: diaper need in Dallas, and the physical, mental, financial, and educational challenges of expecting or new minority mothers in entering creating sustainable households.

What we have in place
  • We currently have mtgs/information from Executive Director, which should make it easy for you to get started. We also have client data and surveys, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to provide additional resources and personnel to increase client capacity for sustainability.

We are looking to scale specifically our EmpowerU Program for Expecting Mothers.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

ilooklikeLOVE, Inc.
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Posted by
Phillipa W.

Executive Director

Our mission

Impacting generations by providing diaper assistance for children and capacity-building for mothers. (recently voted in at last week's board meeting)

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