Social Media Content Calendar

Help Lighthouse Youth Center get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Lighthouse Youth Center
Milwaukee, WI, USA
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Lighthouse Youth Center
Milwaukee, WI, USA

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Posted April 5th

Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We are currently on Facebook, Instagram and LinkedIn, though we post consistently, our post interaction and traction is still fairly low. We are looking to primarily grow Facebook and LinkedIn reach.

What We Have In Place
  • We currently have Later posting platform, and Monday organization platform, which should make it easy for you to get started. We also have funding for content creation and paid ads, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to Use the funds to obtain more quality content of youth, and provide more experiences and meals for our youth.

As a non-profit youth organization, all of our funding comes from donors and grants. Due to the Pandemic we are not able to do as much physical outreach we usually do. We need to connect with new donors and make current donors more passionate to give. We are working on a more built out branding kit and want to establish more consistent brand image so we appear as professional as we are striving to be.

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
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Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Lighthouse Youth Center
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Posted by
James B.

Executive Director (Pastor)

Our Mission

To be a beacon for Christ to the Youth of our community.

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