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Logo Design & Visual Brand Identity

Help Maine Boys to Men elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Maine Boys to Men
Portland, ME, USA
Maine Boys to Men
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Maine Boys to Men
Portland, ME, USA

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Cause
Youth development
Skills
Graphic design

Posted April 2nd

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We have a logo and tagline, as well as a few variations on the logo and tagline. We have a revised design toolkit which have been using everywhere but our website (we cannot update the website). As we start a website reenvisioning process, we'd like to start with logo and tagline redesigns.
How this will help
This project will save us $2,397 , allowing us to better serve youth and their adult influencers in schools, and bring more programing to new Mainers.

We are finding it hard to connect with all our intended audiences with the logo, colors, and design that we have now. Our audience ranges from middle-school kids, and their parents, to new Mainers, to donors. The spikey and shadowy look of what we have now appeals to no one.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Maine Boys to Men
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Causes
Youth development Education Violence prevention
Posted by
Sascha V
Sascha V.

Contractor

Our mission

Our mission is to end all forms of male violence and self-harm and to advance gender equity by supporting the development of self-aware, empathetic boys and men.

What we do

Our Reducing Sexism and Violence Program is a comprehensive, youth-focused violence-prevention program that supports the healthy development of boys as a means of ending male violence against people of all genders.

We provide curriculum programs to middle- and high-school students in schools and to educators and youth-serving adults in workshops. We also train youth-serving adults to deliver our curriculum in the communities where they live and work.

We work throughout Maine and are expanding to other New England states. Our online programs are available through the US.

Testimonials

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Unfortunately the project stalled.
Gina T.
Gina T.

Graphic Designer - Creative Lead

The pixel