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Logo Design & Visual Brand Identity

Help Women's Information Service, Inc. elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Women's Information Service, Inc.
Big Rapids, MI, USA
Women's Information Service, Inc.
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Women's Information Service, Inc.
Big Rapids, MI, USA

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Cause
Violence prevention
Skills
Graphic design

Posted April 2nd

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We need a new updated logo and branding strategy. We are hoping to update all of our materials/social media/website but would like a cohesive design first.
How this will help
This project will save us $4,817 , allowing us to provide more services to survivors. More security deposits, pregnancy tests, diapers, shoes, trail cameras, PPO/court fees, transportation support, meals, etc. This help would be invaluable.

Our agency has seen tremendous growth and change in the past few years. We have a new name and believe with the right marketing we can help more people. We support survivors or domestic and sexual violence and believe that the right strategy will make us look more professional (trustworthy), get our name out (so survivors can access us) and convey our dedication to inclusion (we are a safe place for all people).

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Women's Information Service, Inc.
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Causes
Violence prevention Housing & homelessness Justice & legal services
Posted by
BD
Brittany D.

Program Director

Our mission

WISE provides advocacy , safety options, and support services to survivors of domestic violence, sexual assault, stalking, and sex trafficking. WISE empowers individuals and families through respect and equality, and works toward strengthening our communities through awareness, prevention and education.

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