Back to all projects

Website Copywriting

Help Yellowstone to Yukon Conservation Initiative improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Yellowstone to Yukon Conservation Initiative
Canmore, Canada
Yellowstone to Yukon Conservation Initiative
Unfollow
Log in to follow
Yellowstone to Yukon Conservation Initiative
Canmore, Canada

0

Live Projects

10

Matched Projects
19 Followers
Cause
Environment
Skills
Digital marketing Search engine marketing Writing

Posted April 1st

Share this project:
Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

Our organization relies on communicating science and research to make a compelling case for the work that we do. We have an existing blog post of "cornerstone content" related to grizzly bear conservation that needs updating and expanding. Ideal length would be 500-750 words, the post is currently 140 words. The end goal is an approachable, easy to understand post about what grizzly bears as an umbrella species means.

What we have in place
  • We currently have an existing post, research, citations and information, which should make it easy for you to get started. We also have staff for interviews, photos and maps, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to spend more time to share our message with audiences

Grizzly bears and habitat are an important part of what we do at Y2Y so this post is often used in social media campaigns, presentations, and as a reference for people to understand why they are a species that matters to conservation.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
Show more

About the org

Yellowstone to Yukon Conservation Initiative
Unfollow
Causes
Environment Animals
Posted by
KZ
Kelly Z.

Communications and Digital Engagement Manager

Our mission

Connecting and protecting habitat from Yellowstone to Yukon so people and nature can thrive.

Testimonials

Read the Impact Story
When working with folks on creative projects, it is helpful when they are responsive and considerate as well as open to feedback. Kimberly is all of these things.
Kelly Z.

Communications and Digital Engagement Manager

Website Copywriting Project

(No testimonial has been submitted by Kimberly)
The pixel