Copywriting

Help Child & Family Guidance Center express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Child & Family Guidance Center
Dallas, TX, USA
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Child & Family Guidance Center
Dallas, TX, USA

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Posted May 5th

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

This year marks our 125th anniversary, and our goal is for all of the children, adults, and families in need of mental and behavioral health services to know we stand ready to serve. We would like help with a campaign that that incorporates messaging that is consistent with our brand identity, public relations strategy and communications objectives. During this time, when so many of our neighbors are hurting, we want everyone in need to know we are here.

What We Have In Place
  • We currently have branding guide, historical write-up, & program descriptions, which should make it easy for you to get started. We also have marketing materials, mission statement, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to amplify our reach within the communities we serve and provide our most vulnerable neighbors with access to quality mental and behavioral health services.

More than 80% of the families we serve are below the federal poverty level, and as the demand for our services continues to rise, we want all in need to know we stand ready to support and serve. As the first child guidance center in Texas, it is our mission to provide quality mental healthcare to all.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Child & Family Guidance Center
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Posted by
Diana R.

Director, Development & Marketing

Our Mission

To provide quality, accessible mental health services to strengthen children, families, and communities.

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