Copywriting

Help CloseKnit express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
CloseKnit
Minneapolis, MN, USA
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CloseKnit
Minneapolis, MN, USA

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Posted March 31st

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

Campaign materials for GiveMN's online SpringForward giving event May 1-11, including email announcement and social media posts with graphics. Additional social media posts culled from existing copy would also be helpful.

PLEASE INCLUDE LINKS TO WRITING SAMPLES, INCLUDING SOCIAL MEDIA POSTS.

What We Have In Place
  • We currently have lots of verbiage to draw from, which should make it easy for you to get started. We also have social media infrastructure set up by a previous volunteer, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to apply all the dollars we earn through our online giving campaign directly toward our work!

We will be in a position to raise much needed funds that will help us fulfill our mission of loving youth out of homelessness!

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

CloseKnit
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Our Mission

Our Vision
We see all youth facing homelessness as already loved, especially youth from underestimated and under-resourced communities.

Our Mission
CloseKnit catalyzes system change, building a holistic response that overcomes racism to honor and invest in existing "chosen family" arrangements that prevent youth homelessness.

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