Website Copywriting

Help Huston-Tillotson University improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Huston-Tillotson University
Austin, TX, USA
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Huston-Tillotson University
Austin, TX, USA

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Posted March 31st

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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

Office of the Vice President and Chief Operating Officer with a list of offices in his portfolio and the Dean/Directors that lead those departments.

What We Have In Place
  • We currently have a draft using Microsoft Publisher, which should make it easy for you to get started. We also have a draft of the webpage, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to increase our IT infrastructure on campus.

This will give the campus community a better understanding what is within the COO's portfolio.

Project Plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About The Org

Huston-Tillotson University
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Posted by
Gary H.

Management Analyst

Our Mission

Huston-Tillotson University nurtures a legacy of leadership and excellence in education, connecting knowledge, power, passion, and values.

What We Do

Huston-Tillotson University (HT) is a historically black college or university (HBCU) in Austin, Texas. HT serves a student population of about 1,100 predominantly Black/African American (66%) and Hispanic (30%) students, most of whom qualify as high financial need and are the first in their families to attend college. HT is a liberal arts-focused institution that offers Bachelor's degrees in 19 majors though the College of Arts and Sciences and the School of Business and Technology. HT also offers Master's degrees in Business Administration and Education. HT is affiliated with the United Negro College Fund, the United Methodist Church, and the United Church of Christ. A multicultural, multi-ethnic, and multi-faith institution, the University welcomes students of all ages, races, and religions.

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