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Google Ads Set Up

Help UR Community Cares make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
UR Community Cares
Manchester, CT, USA
UR Community Cares
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UR Community Cares
Manchester, CT, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted June 17th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We want to create ads for our own website and on Google.

What we have in place
  • We currently have ideas for ad space, which should make it easy for you to get started. We also have new website in development, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to cover the cost of background checks for all participants.

It will allow us to have sponsors on our website and have more awareness on Google.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

UR Community Cares
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Causes
Human services Community & economic development Science & technology
Posted by
Michelle P
Michelle P.

Executive Director

Our mission

UR Community Cares ("UCC") provides an innovative, intergenerational roadmap to connect local Volunteers with age-qualified adults in need of at-home assistance. Our secure online platform helps support Community Members as they age in place. Our services fill in the gaps of traditional home care by mobilizing residents to connect with each other. Town by town, we link people who can help to those who need help.

What we do

We help fill in the gaps of traditional at-home care services by mobilizing residents to care about and connect with each other. Our goal is to link people who can help to those who need help - whether it's for one hour per week or month or year - because UR COMMUNITY CARES. How to participate. Using our secure website, interested Volunteers and Community Members each create an online profile and upload an ID-type photo (to allow one another to be recognized upon arrival for the in-home visit). When a Community Member submits a request for a Community Deed, local registered Volunteers are notified by email/text then sign into their account to view and accept or decline it. Volunteers age 15-17 must have parental consent and visit supervision. (We do not provide any licensed work. Participants must agree to terms and conditions, privacy policy, user policy and procedure.)

Testimonials

Read the Impact Story
DeonTre was helpful in learning how to set up Google Ads.
Michelle P.
Michelle P.

Executive Director

Google Ads Set Up Project

(No testimonial has been submitted by DeonTre)
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