Marketing Strategy call
Nurture/#RVAbreastfeeds
Marketing Strategy Call
Call details
What we'd like to talk about
I'd like strategic advice on the best outreach techniques/ practices for getting the word out about a survey to a specific subset of people.
Additional context
This survey is intended to collect personal and organization specific information in order to later create a master database of all the perinatal health and wellness providers in a certain area. We want to be able to reach as many different providers/ organizations as possible and are looking for the best ways to go about it.
"Phone calls" are 1 hour, one-time calls with an organization. Learn the difference between volunteering on a Phone call and a Project here.
Our mission
To improve the health and wellbeing of childbearing families through fitness, education, social support, and community engagement.
Our key focus areas are:
Human Milk Feeding Support and Advocacy
Perinatal Health Ecosystems Cultivation
Improving Access to Perinatal Health Resources.
What we do
We serve as a hub organization that connects pregnant and postpartum people to the resources they need to help them thrive, and work with other local organizations to promote policy, infrastructure, and environmental changes to create a Breastfeeding Family Friendly Community as outlined by the World Alliance for Breastfeeding Action. We also provide training in critical topics for perinatal health care and social service providers.
We are currently piloting a regional Birth and Early Parenting Resource Directory: a web-based directory of local pregnancy, birth, and early parenting resources informed by the needs of birthing people, new parents, and their providers. The platform will include a searchable, filterable database of support services offered by providers across our region. By identifying, verifying, and cataloguing local resources, this project will serve as a central gateway to facilitate access to community resources for both childbearing families and providers.
In addition, by quantifying and mapping local resources, the directory will serve to identify gaps in existing resources and provide a foundation for future initiatives to address these gaps. Content provided by local experts will include factors that contribute to maternal/infant health such as racial equity, evidenced-based maternity care practices, social support, reproductive mental health, and breastfeeding, thus reinforcing the site as a go-to place for reliable, trustworthy information and resources.
