Brand Messaging

Friends of Malaysia
Maplewood, NJ, USA
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Friends of Malaysia
Maplewood, NJ, USA

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Posted January 27th

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Project details

What we need

A 3-6 page brand messaging document that articulates an organization's personality and vision. This document will include recommendations for messaging that enforce a consistent, wide-ranging application of the organization's brand identity.

The brand messaging document will include the following:

  • A core brand positioning statement that communicates the values and key differentiators that define the organization’s brand, vision and work
  • A short tagline that can be used in emails and public communication
  • 4-5 supporting statements that build upon the positioning statement with more details and may be targeted towards specific audiences
  • 4-5 recommendations on how to communicate brand messaging in every day activities (email, elevator pitch, etc.)
  • What we have in place
    How this will help
    This project will save us $4,212 , allowing us to

    Project plan

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    About the org

    Friends of Malaysia
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    Cause
    Education
    Posted by
    Thaine A.

    Health Economist

    Our mission

    We are a group of Returned Peace Corps Volunteers that served in Malaysia between 1962 and 1982 and we are an affiliate group of the National Peace Corps Association. We have a variety of projects that we support in Malaysia on a continuing basis to further economic development and meet the needs of women and, health and education.

    What we do

    We have a variety of projects continuing in Malaysia including a breast cancer awareness education program, micro energy production, education and health care.

    Our objectives include the following:
    -Promote a better understanding of Malaysia and its people among Americans
    -Improved education in Malaysia
    -Support the Malaysian people in protecting their environment
    -Support the Peace Corps Agency in its work around the world

    Testimonials

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