Google Ads Set Up
Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
Additional details
Rising Sun has received a $10,000 per month Google Ads grant to support our efforts to build career pathways for economic equity and climate resilience. Our goal is to set up functional, targeted Google Ads to drive traffic to specific pages on our website, as well as to learn how we can monitor said ads moving forward.
We have an existing Google Ads account, though our efforts to establish running ads have largely been unsuccessful.
What we have in place
- We currently have an active website, a Google Ads grant, and established goals, which should make it easy for you to get started. We also have two staff members dedicated to supporting this project, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to build a more robust program for youth. Climate Careers is often a first job; we are committed to making it transformative through paid training, workshops, networking opportunities, and coaching.
Rising Sun is a premier nonprofit organization working at the intersection of economic equity and climate resilience in the California Bay Area and San Joaquin County. Our youth program, Climate Careers, hires and trains young adults ages 15-24 to conduct Green House Calls (GHCs) in their communities, offering residents no-cost energy- and water-saving services and education around climate resilient behavior. Establishing working Google Ads will allow us to reach more potential GHC clients.
Project plan
Our mission
Rising Sun Center for Opportunity's mission is to empower individuals to achieve environmental and economic sustainability for themselves and their communities.
What we do
Rising Sun offers job training and employment programs for underserved youth and adults to address climate change and economic inequity.