Social Media Content Calendar

Help DAWA (Diversity Awareness and Wellness in Action) get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
DAWA (Diversity Awareness and Wellness in Action)
Austin, TX, USA
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DAWA (Diversity Awareness and Wellness in Action)
Austin, TX, USA

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Posted March 23rd

Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Instagram and Facebook and DAWA website

What We Have In Place
  • We currently have Access to raw materials (e.g., photos, quotes, stories), which should make it easy for you to get started. We also have Ability to post social media content on a regular basis, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to give direct cash assistance to individuals in need.

Currently, we have a low social media engagement and management is subpar. Increasing our social media use, and being strategic about how we use the tool can increase our fundraising reach and ensure that the we remain accessible to communities we serve.

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

DAWA (Diversity Awareness and Wellness in Action)
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Posted by
Mercedes P.

Program Coordinator

Our Mission

DAWA is a safety net for people of color who are experiencing short term life crisis. More specifically, people of color who are: musicians, artists, social workers, teachers, healing practitioners, and service industry workers.

These are the people who GIVE to others/serve day in and day out for a living, and are often at the highest risk for mental health crisis. In 2020, this client base will be able to apply for funds to help with emergency financial needs.

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