Social Media Audit

Help Council on Addiction Recovery Services (CARES) assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
Council on Addiction Recovery Services (CARES)
Olean, NY, USA
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Council on Addiction Recovery Services (CARES)
Olean, NY, USA

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Posted March 23rd

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
Additional details

We use Facebook, Twitter and You Tube. Postings have been regular on Facebook, daily or at least multiple times per week. YouTube is primarily used to share private content but could be used in other ways. Twitter has a very low following.

What we have in place
  • We currently have a dedicated staff person eager to learn, which should make it easy for you to get started. We also have data in each platform, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to buy curriculums for future use.

Substance use prevention has had to go almost completely virtual this year and we just weren't prepared with the skills to do so. We have learned a lot on our own but really could use an expert's insight and guidance to take our work to the next level.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

Council on Addiction Recovery Services (CARES)
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Posted by
Rachel L.

Prevention Director

Our mission

CAReS provides substance use treatment and prevention services. Our social media platforms are primarily used for prevention messaging and awareness campaigns.

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