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Social Media Content Calendar

Help Liberty's Promise get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Liberty's Promise
Alexandria, VA, USA
Liberty's Promise
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Liberty's Promise
Alexandria, VA, USA

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Cause
Youth development
Skills
Digital marketing Social media

Posted March 22nd

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We have created new social media platforms and are looking for curated content that we can post but also the ability to have a schedule that we can use moving forward. Considering all the pages are fresh, being able to have something organized and professional looking is what we need. Looking particularly for Instagram but also we have a Facebook and Twitter page we intend to share too.

What we have in place
  • We currently have Instagram, FB and Twitter pages that are new and some conten, which should make it easy for you to get started. We also have time to share ideas, other organizational social media, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to have more time to continue to serve our youth and empower them to make change!

the Covid-19 pandemic has changed how we run our programs. Social media is an outlet that our participants use regularly, so adapting to be able to continue to reach our youth is the goal. Having a content calendar would be extrodinary because it would take away from the time it takes to plan out what will be posted and when and gives easy guidelines to follow moving forward.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Liberty's Promise
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Causes
Youth development Diversity & inclusion Education
Posted by
Kai E
Kai E.

Senior Program Officer

Our mission

Liberty's Promise supports young immigrants in need while encouraging them to be active and conscientious American citizens. Our programs aim to make the immigrant experience an affirmative one for young newcomers while instilling in them a sense of pride and support for American ideals of democracy and freedom. By doing so, Liberty's Promise seeks to reaffirm our fundamental egalitarian and democratic traditions for future generations.

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