Google Ads Set Up

Help Haitian Vision Foundation make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Haitian Vision Foundation
Cleveland, OH, USA
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Haitian Vision Foundation
Cleveland, OH, USA

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Posted April 20th

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have google ad grant, which should make it easy for you to get started. We also have some ads already but not working properly, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to help more highly deserved people in need

To help us spread the word about our nonprofit and help get more donations.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Haitian Vision Foundation
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Our mission

To provide Haitians with efficient ways to be successful- a chance everyone deserves

What we do

Haitian Vision Foundation (HVF) is a Haitian-American collaboration that supports a multi-pronged, culturally sensitive approach to providing access to education, healthcare, and economic opportunity in Haiti. We believe in the dignity and capability of the Haitian people, and we believe that providing these essential resources will give them the means to escape the cycle of poverty. But there is much more to be done.

We are currently working in the northern Haitian town of Dondon running a preventative care medical clinic, scholarship programs, English school, and microcredit enterprise. The scholarship program and health care clinic are well underway with 20 student sponsored and close to 400 patients with chronic diseases receiving treatment and medications.

Education in Haiti comes at a cost that many cannot afford as there are few public schools and all students are required to wear uniforms. We at HVF are working on helping students receive a quality education through providing sponsors throughout their primary and secondary educational journey.

In Haiti, medical treatment is often just as challenging to obtain as education and preventative treatment is extremely rare. HVF has brought medical care and health care education to the local town of Dondon. Our goal is to build a permanent medical clinic, which is in progress, and eventually expand into a hospital. This will not only provide healthcare to the local population, but jobs for physicians and nurses, as well as ancillary personnel.

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