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Social Media Content Calendar

Help Digital Wish get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Digital Wish
Arlington, VT, USA
Digital Wish
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Digital Wish
Arlington, VT, USA

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Cause
Education
Skills
Digital marketing Social media

Posted July 14th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Digital Wish just launched the ONE NATION Sports Chronicles where ESPN sportscasters interview professional athletes from the NHL, NFL, MLB, and NBA in a telethon-style fundraiser. Donations supply technology to children-in-need. We're looking for an accomplished twitter writer who can capture the voice of the athletes and Digital Wish. We need to make a tweet calendar for the players and spokespeople. In addition, we need to reach out to prospective players to sign up to be interviewed.

What we have in place
  • We currently have calendar template and Hootesuite, which should make it easy for you to get started. We also have a folder of graphics/assets and videos for social media, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to utilize more resources to help raise $24 Million dollars to solve the digital divide for students in need.

Our outreach is the core of our donor campaign. This is the linchpin to helping us raise funds to solve the digital divide.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Digital Wish
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Cause
Education
Posted by
Heather C
Heather C.

Executive Director

Our mission

Bring technology to classrooms in order to prepare students to thrive in the global economy.

What we do

Digital Wish is a 501c-3 nonprofit on a mission to solve technology shortfalls in education. Every child deserves a technology-rich education to provide them with the skills necessary to thrive in the global economy. Digital Wish partners with technology providers to distribute free or reduced-cost educational technology such as refurbished laptops, tablets and internet "hotspots" to schools and teachers. Digital Wish manages a community of 64k educators in the US, assisting them with their technology needs through lesson plans, fundraiser campaigns for their "technology wishes" and access to affordable educational technology used in the classroom. Since its inception in 2006, Digital Wish has granted over 31,000 technology wishes to educators worth over $17 Million, and administered grants together with Verizon, Dell, Motorola, Henderson Foundation, and Microsoft.

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