Copywriting

Help Eldred McClean Counseling Center express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Eldred McClean Counseling Center
Plano, TX, USA
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Eldred McClean Counseling Center
Plano, TX, USA

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Posted March 10th

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

The Eldred McClean Counseling Center is a young organization that provides affordable counseling services to families and individuals. In an effort to promote our services to the public, we are attempting to improve our brand awareness and online presence. We are in need of digital marketing materials with compelling and professionally written content.

What We Have In Place
  • We currently have goals, target audience, and desired tone and style, which should make it easy for you to get started. We also have brochures, a website, and social media platforms for review, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to improve our collateral materials and digital marketing services without passing cost on to our service recipients.

As a young non-profit organization, achieving our strategic plan goals is contingent on us developing strong communication and marketing systems. Professional copywriting is essential for our target audience to understand our mission and view us as a credible organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Eldred McClean Counseling Center
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Our Mission

Providing compassionate counseling services to hurting people in the Church and beyond.

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