Website Audit

Help Los Descendientes del Presidio de Tucson assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Los Descendientes del Presidio de Tucson
Tucson, AZ, USA
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Los Descendientes del Presidio de Tucson
Tucson, AZ, USA

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Posted April 8th

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Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

Our organization's website (www.descendientes.org) is in need of an overhaul. In addition, the organization is seeking to increase membership and appeal by broadening its audience to attract younger and more geographically diverse audience. Our new website should help us reach these goals.

What we have in place
  • We currently have a Marketing and Communications Committee of four resources, which should make it easy for you to get started. We also have a membership with deep knowledge of the organization, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to focus that money on sharing our events and museum exhibits electronically to the world. We need equipment and expertise to transform the way we communicate our story in a pandemic world.

The 2021 goals of the organization include doubling what has been a declining membership by broadening our scope. We also want to increase fundraising efforts by having a simpler e-commerce area on our website for membership, donations and event ticket purchasing. With the pandemic, we have not been able to showcase our Mexican-American Heritage and History Museum at the Sosa-Carrillo House and I want our revamped website to help in this area. It should allow easy posting of pictures, videos.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
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Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Los Descendientes del Presidio de Tucson
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Our mission

Los Descendientes is dedicated to preserving Pima County's rich cultural heritage and history by safeguarding and documenting the region's tangible and intangible historical places, culture, and traditions.

Testimonials

(No testimonial has been submitted by Michael)
Los Descendientes del Presidio de Tucson is a fantastic organization and wonderful to partner with on this project. They had great questions and were very receptive to feedback.
Caitlin C.
Caitlin C.

Volunteer

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