Logo Design & Visual Brand Identity

Help Kalamazoo Nonprofit Advocacy Coalition elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Kalamazoo Nonprofit Advocacy Coalition
Kalamazoo, MI, USA
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Kalamazoo Nonprofit Advocacy Coalition
Kalamazoo, MI, USA


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Posted March 5th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We have a rough logo we started working on but we are open to new ideas. We would like to create a larger rectangular logo as well as a square one.

What We Have In Place
  • We currently have a rough logo created and logo examples we like, which should make it easy for you to get started. We also have info about our company, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to put that money toward crucial building renovations and improvements.

Branding is so important in today's market. We need colors and shapes that will help the community and other organizations easily recognize ours.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Kalamazoo Nonprofit Advocacy Coalition
Posted by
Jeremy K.

Board Member/Communications Committee

Our Mission

KNAC's vision is to provide affordable, quality spaces and services so that artists, startups, and community organizations can thrive in an iconic piece of Kalamazoo history.

KNAC's mission is to assure the sustainability of the historic First Baptist Church building to celebrate the arts and enhance the livelihood and culture of Kalamazoo.

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