Google Ads Set Up

Help Recovery Cafe - San Jose make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Recovery Cafe - San Jose
San Jose, CA, USA
Log in to follow
Recovery Cafe - San Jose
San Jose, CA, USA


Live Projects


Matched Projects

Posted March 5th

Share this project:

Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional Details

We would like help taking advantage of the Google Ads grant. Hoping that you would be able to educate me a bit on how the Ads help our organization as well as set up the Campaign and Ad for us.

What We Have In Place
  • We currently have set up with Google for Non-Profits, which should make it easy for you to get started. We also have a development associate to work with you, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to continue to enhance our programs.

Increase awareness of our organization for those who would benefit from our services.

Project Plan

Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
Show More

About The Org

Recovery Cafe - San Jose
Our Mission

"Recovery Cafe San Jose is a healing community in which those traumatized by homelessness, addiction,and/or other mental health challenges can come to know themselves as loved and as instruments of love in the lives of others with gifts to share. Recovery Cafe San Jose provides the stability needed to assist with housing, relationships, health and employment."

Similar Opportunities

See All
See all projects