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Google Analytics Set Up & Training

Help Friends of Nevada Wilderness track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Friends of Nevada Wilderness
Reno, NV, USA
Friends of Nevada Wilderness
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Friends of Nevada Wilderness
Reno, NV, USA

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Cause
Environment
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Data analysis Digital marketing Information technology

Posted March 5th

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Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What we have in place
  • We currently have Nationbuilder, which should make it easy for you to get started. We also have a communications manager who oversees our website, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to do more stewardship work and gain more members.

We want to understand how our followers use our website and how to be more effective with attracting traffic and keeping users on the site.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Friends of Nevada Wilderness
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Causes
Environment Education
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Friends of N.

Volunteer manager

Our mission

Friends of Nevada Wilderness is dedicated to preserving all qualified Nevada public lands as wilderness, protecting all present and potential wilderness from ongoing threats, educating the public about the values of and need for wilderness, and improving the management and restoration of wild lands.

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