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Google Analytics Reporting

Help EZ Ride set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
EZ Ride
Wood Ridge, NJ, USA
EZ Ride
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EZ Ride
Wood Ridge, NJ, USA

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Cause
Community & economic development
Skills
Data analysis Digital marketing

Posted March 5th

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Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details

We need help setting up tags in google analytics to track interest our services we offer

What we have in place
  • We currently have google analytics account, which should make it easy for you to get started. We also have word press website that can be linked with analytics, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to set up google analytics tags to track web activity and to promote our service

We provide variety of transportation services such as shuttles, carpools, vanpools, transportation for seniors, low income as well as safe baking and walking activities.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

EZ Ride
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Causes
Community & economic development Health & nutrition Human services
Posted by
KS
Kinga S.

Deputy Director, Marketing & Sales

Our mission

Implement transportation programs and services that enhance the quality of life, regional mobility and economic opportunity for people while reducing traffic congestion and improving air quality.

What we do

Shuttles to get people from public transit to work
Cars/Vanpools for the differently abled
Safe Routes School programs
Healthy Communities - food access
Walkability audits to change streets/environment

Testimonials

Read the Impact Story
(No testimonial has been submitted by Kinga)
(No testimonial has been submitted by Abhinav)
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