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Visual Brand Guide

Help Rural Community Health Worker Network provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Rural Community Health Worker Network
Midland, MI, USA
Rural Community Health Worker Network
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Rural Community Health Worker Network
Midland, MI, USA

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Cause
Human services
Skills
Graphic design

Posted March 5th

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Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What we have in place
  • We currently have the brand and a stared Toolkit, which should make it easy for you to get started. We also have a idea of what we are looking to do with the brand, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to continue to operate and cover company expenses along with our community outreach program.

This will help us to get our brand out and cultivate more partnerships and memberships.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Rural Community Health Worker Network
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Causes
Human services Education
Posted by
Rebecca A
Rebecca A.

Creator of Opportunities

Our mission

Community Health Workers (CHWs) are in the frontlines of our communities, helping individuals, families, and groups to navigate complexity, overcome barriers and connect to necessary health and social service resources.

Our Mission is to support Community Health Workers (CHWs) to be effective in their ever-changing communities and to raise awareness of the CHWs valuable contribution.

Testimonials

Read the Impact Story
Veselina was amazing to work with and gave great insight on our project and understood where we wanted to go. She was understanding that we are a small staff and that our turn around time was not as fast because of it. Very inspiring and insightful on what we wanted and how to best make or Brand Guide so we were protected and also those that were going to use it could use it with ease.
Rebecca A.
Rebecca A.

Creator of Opportunities

Visual Brand Guide Project

I really enjoyed working with Rebecca on the Visual Brand Guide project for her organization. Rebecca provided a clear vision for the project, and worked methodically to meet all our objectives. She is very collaborative and passionate about the work that she does. I really appreciate having the opportunity to contribute to such a great cause!
Veselina G.
Veselina G.

Volunteer

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