Facebook Ads Set Up
Facebook Ads Set Up
Project details
What we need
- Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
- Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
- Facebook pixel creation, if appropriate
Additional details
We have a Virtual Walk coming up, and I am interested in exploring using Facebook ads to promote it to folks we might not already have a relationship.
What we have in place
- We currently have an active Facebook account and following, which should make it easy for you to get started. We also have photos from past events that could potentially be used, and the ability to provide any other information you need.
How this will help
This project will save us $3,607 , allowing us to order higher quality T-shirts for participants in the event and reach our fundraising goal without exceeding our budget.
Our Walk for HAWC is our largest fundraising event, and with the need to make it a virtual event once again this year, we want to try to maximize our online presence to attract new folks to join us or donate to the cause. The pandemic has created unanticipated expenses for the agency, and reaching or exceeding our fundraising goal is more important than ever.
Project plan
Our mission
HAWC's mission is to create social change by taking action against personal and societal patterns of violence and oppression. HAWC provides services to victims of domestic violence residing in 23 cities and towns on Massachusetts' North Shore in order that they may make informed, independent decisions about their futures.