Facebook Ads Set Up

Help Healing Abuse Working for Change promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Healing Abuse Working for Change
Salem, MA, USA
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Healing Abuse Working for Change
Salem, MA, USA


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Posted March 4th

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Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
Additional Details

We have a Virtual Walk coming up, and I am interested in exploring using Facebook ads to promote it to folks we might not already have a relationship.

What We Have In Place
  • We currently have an active Facebook account and following, which should make it easy for you to get started. We also have photos from past events that could potentially be used, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to order higher quality T-shirts for participants in the event and reach our fundraising goal without exceeding our budget.

Our Walk for HAWC is our largest fundraising event, and with the need to make it a virtual event once again this year, we want to try to maximize our online presence to attract new folks to join us or donate to the cause. The pandemic has created unanticipated expenses for the agency, and reaching or exceeding our fundraising goal is more important than ever.

Project Plan

Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

Healing Abuse Working for Change
Our Mission

HAWC's mission is to create social change by taking action against personal and societal patterns of violence and oppression. HAWC provides services to victims of domestic violence residing in 23 cities and towns on Massachusetts' North Shore in order that they may make informed, independent decisions about their futures.

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