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Facebook Ads Set Up

Help Austin Pets Alive promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Austin Pets Alive
Austin, TX, USA
Austin Pets Alive
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Austin Pets Alive
Austin, TX, USA

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Cause
Animals
Skills
Digital advertising Digital marketing

Posted March 4th

Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
What we have in place
  • As a quick overview, we're looking for someone who can start right away and help us dip our toes into digital advertising. (Placing a few ads for us right away with content I can help provide and strategy recommendations along the way.) We've done a tiny bit of Facebook ads/boosting posts in house, as well as maintain our Google adwords with dollars we receive as a nonprofit but we don't have in house ad expertise and historically haven't had much of a spend until now.
How this will help
This project will save us $3,607 , allowing us to Put that money right back into our animal lifesaving operations.

We're at an amazing turning point in our organization and ready to take our marketing to the next level to support our fundraising around cat and dog lifesaving in Austin and our efforts helping animal shelters all over too.

Project plan

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Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
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Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Austin Pets Alive
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Cause
Animals
Posted by
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SARAH C.

Volunteer manager

Our mission

Our story hasn't necessarily been for the faint of heart. Austin Pets Alive! began when vulnerable, homeless pets truly needed us the most. When we were first imagined, Austin had a kill-rate of 87% - today, we have a save-rate of 97%. Through hardships, we have found inspiration; and through this inspiration, we have saved lives. Learn more about our journey to becoming - and maintaining our status as - the largest No Kill city in the country below.

What we do

APA! operates a local rescue and adoption shelter in Austin, which pulls in at-risk animals from Austin's city shelters as well as animals from across Texas and the U.S., and specialized in medical and behavioral programs that offer lifesaving to animals not traditionally saved in shelters across the country. APA! is also a national thought leader in animal welfare, and currently is the backbone organization for the national, collaborative Human Animal Support Services project, which works to revolutionize animal welfare by merging it with human welfare. Data and research are key elements in both its local and national operations.

The pixel