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Instagram Set Up & Strategy

Help Wonder Connection use Instagram to engage with their community and expand their network of supporters.
Wonder Connection
Chapel Hill, NC, USA
Wonder Connection
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Wonder Connection
Chapel Hill, NC, USA

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6 Followers
Cause
Youth development
Skills
Digital advertising Social media

Posted March 4th

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Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

We have a newly launched IG page, but would like to increase traffic and maximize its potential. We use later.com to assist with our posts.

What we have in place
  • We currently have an ig account, which should make it easy for you to get started. We also have a fb page with a decent following, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to work with more hospitalized children and teens.

Social media is away to connect with our audience where they spend a lot of time.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Wonder Connection
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Causes
Youth development Education Health & nutrition
Posted by
Kirstin M
Kirstin M.

Philanthropy Manager

Our mission

Our mission is to empower pediatric patients with the wonders of nature and science through multi-sensory learning experiences that promote joy and well-being.

What we do

Wonder Connection serves pediatric patients ages 4-18 at UNC Children's and child and adolescent psychiatric patients at the NC Neurosciences Hospital (at no cost to the patient or hospital). Wonder Connection also serves outpatient families at the Ronald McDonald House of Chapel Hill. Kids and teens in pediatrics choose from over 20 different activities (including volcano building, slime creation, and animal track investigations) with Wonder Connection. Kids and teens in the psych unit participate in hands-on (and even sometimes outdoor) programming each week. In our 15 years of operation, we've interacted with over 25,000 patients.

Testimonials

Read the Impact Story
Ozge was detailed in her responses to us and is a wealth of knowledge.
Kirstin M.
Kirstin M.

Philanthropy Manager

Instagram Set Up & Strategy Project

(No testimonial has been submitted by ozge)
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