Social Media Content Calendar

Help AES Literacy Institute Incorporated get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
AES Literacy Institute Incorporated
Dallas, TX, USA
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AES Literacy Institute Incorporated
Dallas, TX, USA

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Posted March 3rd

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Our organization is interested in how our online social media profile appears to the public and get advice and recommendations on how to make it better.

What We Have In Place
  • We currently have instagram, facebook, and twitter accounts, which should make it easy for you to get started. We also have a dropbox with organization pictures and videos, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to direct more expenses toward program support and finding more clients to help in our community.

Social media has become the forefront of marketing and advertising. It is important that we have an image that is attractive and reflects the organizations mission. We want to make sure that the content is relatable and appropriate for our pages.

Project Plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

AES Literacy Institute Incorporated
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Posted by
Jermaine C.

Founder-President / Director

Our Mission

Our mission is to motivate under-educated adult learners to obtain the education and career training necessary to be self-sufficient; we will create clear pathways to new opportunities that help restore dignity and improve quality of life.

What We Do

We help individuals 17+ who did not complete high school by offering a 3-6 month alternative program that allows them to earn their Texas Certificate of High School Equivalency (TxCHSE - formally GED). We are the only organization in the DFW that offers both official HSE prep AND official equivalency exam testing at one location.

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