Google Analytics Set Up & Training

Help Goodwill Industries of Greater Detroit track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Goodwill Industries of Greater Detroit
Detroit, MI, USA
Log in to follow
Goodwill Industries of Greater Detroit
Detroit, MI, USA


Live Projects


Matched Projects

Posted March 3rd

Share this project:
Google Analytics Set Up & Training

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
What We Have In Place
  • We currently have a team member to assist you, which should make it easy for you to get started. We also have access to accounts needed, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,772 , allowing us to redirect funds to expand our employment & training services

Understanding how people interact and engage with our website will help us increase awareness of our mission, share impact stories, and effectively market our services.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
Show More

About The Org

Goodwill Industries of Greater Detroit
Posted by
Tonie S.

Marketing / Special Projects Manager

Our Mission

Goodwill Detroit's mission is to co-create independence and dignity through the power of personal and workforce development.

Similar Opportunities

See All
See all projects