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Google Analytics Reporting

Help Children's Movement of Florida set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Children's Movement of Florida
Miami, FL, USA
Children's Movement of Florida
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Children's Movement of Florida
Miami, FL, USA

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Data analysis Digital marketing

Posted March 29th

Google Analytics Reporting

Project details

What we need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details

We use Google Analytics, but could really use help learning how to personalize the information, run special reports, track incoming traffic, etc.

What we have in place
  • We currently have a working Google Analytics account, which should make it easy for you to get started. We also have a person with access to GA, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to reach out to legislators this legislative session and speak to them about the importance of early childhood.

We want to be able to understand who is using our website and how they are using it so we can offer more of what people are looking for and increase our loyal following.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About the org

Children's Movement of Florida
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Causes
Education Community & economic development Health & nutrition
Posted by
Annik B
Annik B.

Director of Communications

Our mission

The Children's Movement of Florida is a 501(c)(3) nonprofit, nonpartisan movement of Floridians insisting on a strong start for all Florida children. We advocate for high-quality early learning opportunities, access to children's health care, and parent support programs in Florida.

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