Search Engine Optimization Audit

Help Walk-In Counseling Center Inc assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Walk-In Counseling Center Inc
Minneapolis, MN, USA
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Walk-In Counseling Center Inc
Minneapolis, MN, USA

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Posted March 3rd

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Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

We'd like to raise our on-line profile that people who need our services will find us more easily.

What we have in place
  • We currently have a Google Analytics account and free Google Ads running, which should make it easy for you to get started. We also have a staff person who wants to work with you on this, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to keep our doors open and build on our existing advertising outreach to a variety of communities.

We provide free, mental health counseling services to anyone who comes to us. But since we went to a remote-only format due to the pandemic, we have had a decrease in the number of clients who find us. Clearly the need is great, and access to counseling is critical for many, so we want to raise our on-line visibility so that more people find our no-appointment clinics every weekday, and know they can just make a phone call or log onto a computer to meet with a professional counselor.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Walk-In Counseling Center Inc
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Posted by
Heather M.

Director of Development

Our mission

Walk-In Counseling Center has provided free, anonymous, no-appointment counseling in the Twin Cities since 1969.

Testimonials

Sarah was so helpful and did a very complete audit!
Heather M.
Heather M.

Director of Development

Search Engine Optimization Audit Project

(No testimonial has been submitted by Sarah)
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