Visual Brand Guide

Help AES Literacy Institute Incorporated provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
AES Literacy Institute Incorporated
Dallas, TX, USA
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AES Literacy Institute Incorporated
Dallas, TX, USA

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Posted March 2nd

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

We are interested in making sure our image is the same across all platforms and looks professional and inviting.

What We Have In Place
  • We currently have a logo and sample flyers, which should make it easy for you to get started. We also have access to our logo original file, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to better market our organization 's vision, mission, and values.

This project will help ensure that our logo stands out and is well received by the community.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

AES Literacy Institute Incorporated
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Posted by
ShaKimberly C.

Vice President / Co-Director

Our Mission

Our mission is to motivate under-educated adult learners to obtain the education and career training necessary to be self-sufficient; we will create clear pathways to new opportunities that help restore dignity and improve quality of life.

What We Do

We help individuals 17+ who did not complete high school by offering a 3-6 month alternative program that allows them to earn their Texas Certificate of High School Equivalency (TxCHSE - formally GED). We are the only organization in the DFW that offers both official HSE prep AND official equivalency exam testing at one location.

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