Google Ads Set Up

Help SouthWings make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
SouthWings
New Orleans, LA, USA
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SouthWings
New Orleans, LA, USA

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Posted March 2nd

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Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What We Have In Place
  • We have been approved for a Google Ad Grant and have a Google Analytics account, but we need help setting up our first ad campaign. We would like to build Google Ads into our volunteer pilot recruitment strategy.
How This Will Help
This project will save us $3,486 , allowing us to reach more pilots interested in volunteering to protect and restore the Southeast through flight.

Volunteer pilots make our work possible.

Project Plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

SouthWings
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Posted by
Meredith D.

Executive Director

Our Mission

SouthWings protects and restores the ecosystems of the Southeastern US through flight. Founded in 1996, SouthWings volunteer pilots fly to uncover and mitigate environmental challenges related to climate change and watershed protection. We welcome a broad range of stakeholders to see firsthand the scope and scale of issues such as sea level rise, water pollution, community vulnerability, deforestation, and mountaintop removal coal mining. Our flights shape perspectives on the actions needed to stop and reverse these problems. We fly to hold polluters accountable and to promote environmental policy and planning, scientific research, public awareness and action, and ecosystem protection.

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